You do not have to be a web designer to recognize a professional website. Because we all see the difference between carelessly pieced together websites and real quality. However, not everyone can name what exactly makes the difference.
What exactly should you look for if you want to create a professional website?
Almost a billion websites are available worldwide today. Quite a lot of competition for your own company website! But how do you differentiate yourself from your competitors? What makes a professional website?
1. Modern design
The motto of modern websites: less is more! From textures, embellishments, drop shadows or three-dimensional elements should leave a good web designer today’s fingers. Flat design is the magic word. The design is reduced to the essentials.
A professional website is therefore often designed very minimalist nowadays. On start pages, there is often a high-quality photo, which fills the monitor in full size. Logo, navigation and font are set very spartan and reduced to the generous area. Use a video instead of a photograph. When selecting the video for the start page, you should make sure that the recordings are not too detailed. Again, striking, minimalist motifs should be used.
2. Structure your page layout
Structure your information. Again, less is more. Highlight important information, place complementary content on appropriate subpages. Ask yourself: what is really relevant for my target group? What must be made clear on the start page?
3. Pay attention to Responsive Web Design
Make sure that your website is displayed optimally on all devices and screen sizes. You are not sure if your website is Responsive? Then just test it here. Because responsive web design offers you and your website visitors many advantages.
4. Learn more about intuitive user guidance
The intuitive operation of a website is based in particular on the observance of conventions. As a result, you should not reinvent the wheel! Your visitors come to your website with certain expectations. Therefore, logo and navigation should be found in the usual place. Imprint, terms and conditions or your company address are expected in the foot area.
5. Fast load times are the engine of your success
What about the load times of your website? Well? And if you are traveling with a smartphone? Short loading times are essential for the success of your website. Accordingly, the spoiled Internet users quickly disappear from your website as soon as they have to wait too long.
In addition, load times are even an official ranking factor of Google. It therefore has a direct influence on your position in the search engines.
Test your load times and find out if you’re faster than the competition.
6. Think of your target audience
Most website visitors only stay 10-20 seconds on a web page. The Nielsen Norman Group found that the likelihood of a longer visit may increase. As soon as the visitor survives more than 30 seconds without jumping, the residence time increases considerably. Visitors skim through a website first and then decide whether they want to read more or not. Therefore, pay attention to meaningful headings. The picture material should also be of high quality and appeal to your target group. Make sure your visitors find what they are looking for quickly. You should realize within 10-20 seconds that they are right for you. Ask yourself: What interests my target group? Does she like to socialize in the social networks? Then, e.g. a Twitter feed interesting for you. He automatically shows your latest tweets. Do you have relevant information and news for your target group? Then run a company blog.
7. Ensure readability
Especially the texts for a professional website should be extremely easy and readable. Write in short sentences. Do not let your heels get too long. Interrupt your texts with many meaningful headings. In other words, provide variety. Use list bulleted lists to illustrate your articles. Get involved with the subject of content marketing. Many information about this topic has already been collected. Take advantage of that!
Moreover, the topic of typography can be very helpful to you. Which fonts are easy to read? Use bold styles (bold) to emphasize words. Or put passages in italics (Italic) to provide variety.